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Harvard Museum of Natural History

Conceptual branding for the Harvard Museum of Natural History. This museum in particular is a system of three subsidiary museums: the Museum of Comparative Zoology, the Harvard University Herbaria, and the Mineralogical and Geological Museum. The logo acts as a directional device and a guide for the three environments of the museum. Utilizing the already established considerations to their gallery spaces and treatment towards their specimen showcases, the focus of the identity was spent on elevating the museum's lacking presence and remainder of outdated elements in their aesthetic and technology.

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