01.JPG

Esri Publishing

When you’re the leading company in the world for GIS software, Esri needs to deliver complicated and fulfilling content to its audience. Esri Publishing needed a new approach to publishing its technology. This meant not only delivering stories to their users, but to the rest of Esri who care about the brand, Esri products, and its mission. Working with the team at Upstatement, I was a part of the strategy and thinking that went into how the client could transform their existing content, content to be published, and the team that needs to produce this new content.

IMG_9936.JPG
Esri Publishing Strategy - Combined v3.023.jpeg
Esri Publishing Strategy - Combined v3.068.jpeg
Esri Publishing Strategy - Combined v3.108.jpeg
IMG_1671.JPG